Ahhh yes – the age-old question of CEOs, marketers, and salesmen alike:
Just how do I connect with my audience?
The “perfect customer” sounds like something of an urban legend and for some companies, it really is!
Here’s the catch:
If you do not take some time to review your product or service and what type of person would truly benefit from it, then you are losing out on a lot of potential sales.
The “perfect customer” is a very real thing, and it takes detailed analysis and careful execution to speak directly to them.
Before diving into that, we need to make something very clear:
“Big Tech” is the new medium for interaction between a company and its customer/client:
- Amazon – selling almost every product under the sun, and is also building rocket ships
- Facebook/Instagram – combined active user base of 3.3 billion spread across multiple generations
- Streaming Services (Youtube, Netflix, Twitch, etc.) – essentially phasing out traditional TV
Your perfect customer exists, and can be found with 95-99% accuracy!
In a way, finding them is the easy part.
Connecting with them now that, that is a true art.
Let’s talk about some ways your company can do that!
That’s right – think about how much your ideal customer is bombarded every day with offers.
For a second, pretend your industry does not even exist. That ideal customer is still seeing thousands of advertisements every day.
The fact is your company is one of many trying to earn your audience’s recognition, participation, and loyalty!
Okay, so then what is the best way to stand out?
What you want to do instead, is talk to your audience.
Asking questions, encouraging conversation on posts, and even responding to reviews are great ways to connect with your audience in a more casual manner.
Here are some other ideas on what you can talk about with your ideal audience:
- What are some common issues they face, and how can you address those in a helpful capacity?
- What is some big updates/news in the industry?
- Can your company throw its own spin on it?
- What is your company’s brand story?
- What does it stand for?
- Why was it founded?
- What is the Mission?
Keep these in mind for your next run of content creation!
By the way, you are scheduling your content creation… right?
Depending on the industry that you are in, what defines “value” can vary!
You can definitely find certain offers and trends that if done correctly bring in tons of traffic, builds brand awareness, and ultimately leads to increased sales.
Here are a few examples of valuable “free-of-charge” content:
- Blogs (do you think that we write these for fun?)
- Video Breakdowns (Do It Yourself, Tutorials, Behind the Scenes,etc.)
- Receiving/Replying to Reviews
The exciting thing about this is it really comes down to how creative you can get.
In fact, the more creative you get the more likely it is for your dream client/customer to notice and engage with you!
What is very important is that you think about what your “Dream Client/Customer” would want – what is that you can offer them to get them excited to receive it?
Talk about connecting with your audience…
Imagine starting a conversation so specific to your industry that only people who are involved in it in some capacity would want to take part in it.
Now, imagine that those people began to ask you questions that you could then use to build common ground/rapport that will transcend any sales tactics.
All that you have to do is be honest.
If you are honest, they will trust you. If they trust you, they will work with/buy from you – or even better, advocate that others work with/buy from you.
Here is the absolute fact of business today:
Your competitors have every opportunity to reach your clients/customers better, faster, and easier than ever before.
The only way to keep up with the ever-changing standards and algorithms online, is to do what will always work:
Give your audience exactly what they want to see, hear, or have.
Until Next Time, Stay COOL!
- Cool Ideas Marketing