If you are reading this, you are most likely in the market for a website. Regardless of the industry your business is in, the goals are the same:
- Drive *qualified* traffic to it
- Enable calls-to-action
- Convert traffic into real dollars (if a business website)
Right out the gate, let us tell you this simple truth – a website alone will not achieve any of these goals!
See, a website is like a house.
When you buy a house, you usually do not invite anybody over for the “house-warming” get together before you have even furnished, painted, and possibly renovated the place, right?
The same goes for a new website! You’ve just moved into a new home, now what?
It’s time to talk about the 5 things every website needs.
If your website is equivalent to your home, then blogs is the glass of water or cup of coffee you will offer your visitors as a common courtesy to support their stay, no matter how brief it is!
Blogs are a cool way to engage with your audience, educate and entertain them while still subtly promoting your products and services, and most importantly, establish your company as an authority in your space.
Here are a few tips on how to create the perfect blog post:
- Identify exactly who your audience is and what information they will find most valuable
- Answer the “burning questions” of your industry
- Mix in visual, audio, and video content
- Lower the barrier of entry for a visitor to become a customer*
*Check out our article on Funnel Marketing for more information on this!
SEO (Search Engine Optimization) is the neon pink color that your eccentric neighbor has just painted their home.
Tastefulness aside, there is no doubt that that home stands out the most among the sea of homes in the neighborhood.
The general idea is to get your website ranked for specific keywords in your industry, for any given search result on Google.
It’s important to keep in mind that SEO is a marathon – so don’t expect top rankings in the first 4-6 months.
Here’s a question for you:
What would it mean for your business to be ranked #1 on Google whenever someone searched for something in your industry?
Other than Google, where do people spend most of their time online?
If your answer was Instagram, LinkedIn, Twitter, Facebook, Pinterest, Youtube, Twitch, or Snapchat, you may have an affinity for marketing! Pretty cool huh?
Social media platforms account for an audience of a couple of billion people!
So, we have some good news and bad news for you.
The bad news is that the least popular social channel on that list has an upwards of 100x the traffic your website will ever hope to achieve in its lifetime.
The good news is that the least popular social channel on that list has an upwards of 100x the traffic your website will ever hope to achieve!
Wondering which social media channel would be best for your industry?
Schedule a complimentary call with one of our Online Growth Specialists! They will give you some free tips and reports for marketing your business.
Calls To Action
You need to look at your website as the home of your business.
Regardless of the industry your business is in, the reality is you need to generate sales to stay open!
Your website being the digital representation of your brick and mortar, must absolutely have the capacity to create money making opportunities.
Here are some cool ideas for calls to action:
- Lead-Gen / Lead Capture
- These can be in the form of pop-ups*, opt-in boxes, or “subscribe” fields
- Social media plug-ins that allow visitors to share your content to their audience
- Fantastic opportunity for your happy clients/visitors to leave feedback about your company that will build your reputation online
*Make sure the pop-ups do not take up the full page, or appear to be spammy. Your visitors (and Google) will not respond well to this. Keep it cool!
A visitor on your website should not get anything “for free”.
Neglecting to add any calls to action basically invites your visitors to take all of the value you have to offer with no return for your time and effort!
These micro-commitments open the door to you potentially making a sale, so add these in.
Here is the basic rule of thumb in Marketing and Sales today:
The degree to which you can provide value for your audience will determine that amount of sales opportunities that are created.
The value comes from your Marketing team, the ratio of closes comes from your Sales team!
Here is an experiment worth performing:
- Think of the leader in your industry
- Visit their website and social channels
- Observe the content they put out
For the most part, you will find a ton of what we have discussed in this post…
Don’t be discouraged by this, be MOTIVATED!
If they are doing it well, that means that you have an opportunity to do it better.
Marketing does not have to be a pain in the you know what – that’s why we’re here!
Click the button below to get a free report on your performance online with respect to your competition.
No strings attached, we’re just kind of cool like that… Actually we told you earlier that a visitor on your website should not get anything “for free” but let’s pretend we didn’t say that 😉We’ll simply be hoping for us to be a good match for each other and exchange some cool ideas!