Through the rest of 2020 and into 2021, we will see a fundamental shift in the way that brands engage with their audience online. If you are wondering, voice search, chatbots, and content marketing are still viable options that are worth exploring.
In this post, we are going to take a closer look at some emerging trends that have become even more popular due to the recent circumstances. The most important thing you should know after reading this is your brand needs to be positioned to react, recalibrate, and respond to any disruption.
Here are five ways to revamp your digital marketing strategy, let’s jump in!
You may have seen the #godigital trending online lately. There should not be much surprise, considering most of the population has been stuck at home in front of phone/computer/tablet/television screens for the past 2 months.
With that, many brands (including brick and mortar) are shifting to increase their digital marketing efforts. This was inevitable in the long run – it’s what Digital Marketers across the world have been saying all of this time! The motivation and urgency have been hugely impacted by the shutdown, a total disruption to any traditional or offline strategies of marketing and business development.
Social commerce is defined as the purchase of products directly through posts on social networks.
This is a powerful marketing method! If you are in the B2C space, there really is no better time to get your product in front of your ideal customer.
Here are some platforms that you will want to look into for this strategy:
Leverage Influencer Relationships
An influencer is an individual who has some expert level of knowledge or social influence. Influencer marketing involves endorsements and product placements from them.
Using this strategy can be a very effective tool to either increase brand authority among existing audiences or break into new markets. You can find influencers that carry authority in pretty much every niche. Here are a few niches that contain a pool of influencers you can reach out to grow your brand:
Start to build your network of influencers and put your brand in front of a hyper-targeted audience, pretty cool right?
You can build and nurture strong ties with your ideal customers using the power of private messages or messaging apps. These include Instagram, Facebook Messenger, Whatsapp and are a direct line to your audience. The psychology behind this kind of outreach is powerful, the user is on a platform where they are often already sharing content and engaging with other friends.
This is a great strategy for building relationships, acquiring more reviews, presenting exclusive offers, and even fielding complaints. To avoid potential spam flagging, don’t send out mass messages and ideally respond to a customer’s outreach instead of you reaching out to them.
With more active users online, there are definitely more opportunities for your brand. Naturally, there comes competition with all of that opportunity.
So what can your brand do to stand out?
Use humor, suspense, urgency, and education to help elevate your brands messaging. When executed correctly and to the right audience, you can establish a connection and bring more ideal customers into your funnel.
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To get started with your next marketing campaign, consider working with an innovative team of Marketers that always have their eye on the horizon.
Ready to Go Digital? Text 305-557-4443 to schedule a Free, No Obligation Strategy Call.
Until next time,