ARE WEBSITES STILL IMPORTANT?

The short answer is…
YES!

But the standards of what a “Good Website” actually is, have changed a lot since the 1990’s. Depending on your industry there are definitely different needs.
Basically, one size does not fit all in this case.

Today, we want to talk about why websites are still important and also, what you can do to get the most out of them.

WHY ARE WEBSITES IMPORTANT?

Have you noticed while scrolling through social media, ads that feel like they are magically speaking to you? They usually say something like “Learn More” or “Shop Now”. Sounds familiar right?

While that concept is a topic for another day, there is something else interesting worth pointing out about these…

In most cases, once you click on one of those clairvoyant buttons, you are taken to a one-page “website”. 

The reason we put website in quotation marks is because these single pages are more aptly named “Landing Pages” because you (the consumer) land on that page for a specific purpose.

The conversion rates of some of the most advanced landing pages will easily make you second guess the need for a multi-page website.

But the thing is this, websites in the traditional sense, are still very relevant!

Here are a few reasons why:
 

  • Websites host much more supplementary information to win over your target audience than a landing page should
  • With 3, 5, 7, or 10 page websites you are able to index more pages on Google – which helps your overall rankings in the industry your company is in
  • Websites host your audio, visual, and written content which again greatly enhances your overall rankings 

In effect, while marketing Landing Pages are proving to be very effective lead-generation tools there is no replacement for a well-built and highly optimized website. 

Watch the video below for an example of how having a website can be a very valuable and of course, cool asset!

HOW MUCH IS TOO MUCH?

If you’ve ever been in the market for a new website, we are sure you’ve been quoted not so cool prices for building one at some point or another.

Some designers charge per hour, and some charge depending on the number of pages the website is going to have.

Either way, with the technology available to designers and DIY platforms (we’ll talk about that soon) available the reasonable asking price for a website has definitely decreased from the website boom of the 1990’s and 2000’s.  

Unless you plan to build a more complex website (login back-end for visitors, 10+ pages, e-commerce features etc…) a reasonable price for your next website could start as low as $750. 

By the way, we have a blog post on 5 Things You Should Know Before Buying A Website that you should check out if you haven’t already done so. 

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