Ahhh yes – the age-old question of CEOs, marketers, and salesmen alike: Just how do I connect with my audience? The “perfect customer” sounds like something of an urban legend and for some companies, it really is! Here’s the catch: If you do not take some time to review your product or service and what
There is a lot of talk about the importance of your company having a strong presence on social media. We no doubt agree, but it is very important that you choose the right channels to promote on carefully. If you just start posting for the sake of posting on just any platform you will not
We are the mad scientists of the Marketing world – always looking for the latest and coolest trends, creating shorter and shorter pathways to success so that we can help you win the Marketing game today, next year, and 10 years from now. A few months ago, we answered whether websites were still important. Before
It’s that time of year again. The time that the winners and top-performers begin to think about their accomplishments, areas of improvement, and future aspirations. For business owners, this is a very crucial time of year as well. It is so important, that often there is little time for strategic development for the upcoming new
Should my business be active on social media? The short answer is absolutely. By the sheer amount of traffic that these social channels get, it really is kind of a no-brainer! That being said, you need to acknowledge that your competition has most likely (definitely) realized this as well. Don’t be discouraged – just get
Whether you are a freshly established start-up with limited funds or an established business with horrible experiences with marketing agencies (sorry about our less scrupulous competitors), the need for marketing your business is there and only growing. Good thing you have such Cool friends then, because we have 7 DIY Digital Marketing tips that will
The short answer is… YES! But the standards of what a “Good Website” actually is, have changed a lot since the 1990’s. Depending on your industry there are definitely different needs. Basically, one size does not fit all in this case. Today, we want to talk about why websites are still important and also, what you can
If you are reading this, you are most likely in the market for a website. Regardless of the industry your business is in, the goals are the same: Drive *qualified* traffic to it Enable calls-to-action Convert traffic into real dollars (if a business website) Right out the gate, let us tell you this simple truth
That’s right, we are almost halfway through the year already! Time just seems to pass by faster and faster with every year that passes right? This can be really scary for some, especially when your goals seem to still be out of reach.Well, we have good news and we have bad news… The bad news
As a business owner, it is important for you to know that the traditional ways of doing marketing are rapidly changing. People aren’t reading magazines or newspapers or looking at billboards that much anymore. They’re not paying much attention to TV commercials either, unless it’s the Super Bowl. And for that, you’ll need a minimum
