During these unstable times, we want to provide actionable advice that will empower our readers to truly make an impact. There are seemingly endless ways for us to do so and that’s why our main focus this week is to highlight and support minorities. If you identify with this group or just want to learn
The year 2020 has been a revelatory one in many ways. Around the world, people of different backgrounds are united to stand against something that we have been battling against for centuries. We are all being forced to have hard conversations, examine much more deeply where our allegiances lie, and what our values truly are.Our
Through the rest of 2020 and into 2021, we will see a fundamental shift in the way that brands engage with their audience online. If you are wondering, voice search, chatbots, and content marketing are still viable options that are worth exploring. In this post, we are going to take a closer look at some
The landscape of business is always shifting, everybody knows that. Right now, it feels like a never-ending earthquake. If there was ever a question of the relevance of digital marketing, it has been soundly answered by the events over the past couple of months. With 95% of the American population in some sort of quarantine,
Nobody could have predicted something of this magnitude was coming. But this is where we stand today. The question really comes down to how we will choose to spend this time of mass quarantines and economic contraction. Here are some cool ideas on how you can make the most out of this situation! This will
It’s a new year. It’s a new decade! We really believe that this is going to be one of the best times for businesses (that stay on top of the trends and act accordingly) around the world. If you haven’t already, check out our Decade Highlights for what has passed us. In it, we go
Now That We’ve Settled Into 2020, Here Are The Top 10 Moments in Marketing During the 2010’s! ● 2010: Old Spice And MemesThe start of the decade opened the flood gates to meme culture. Inspired by the Old Spice campaign, thousands of memes went viral. Needless to say, Old Spice definitely was not complaining about
When somebody calls into your office looking to book a slot in your calendar to soak in as much information as possible, how much are you charging that person for every hour of your very valuable time? It is not a trick question, we really want to know! How much is your time worth? Do
Ahhh yes – the age-old question of CEOs, marketers, and salesmen alike: Just how do I connect with my audience? The “perfect customer” sounds like something of an urban legend and for some companies, it really is! Here’s the catch: If you do not take some time to review your product or service and what
There is a lot of talk about the importance of your company having a strong presence on social media. We no doubt agree, but it is very important that you choose the right channels to promote on carefully. If you just start posting for the sake of posting on just any platform you will not
