Case Studies

Case Studies

BMW

EXECUTIVE SUMMARY Influencer digital campaign igniting #BMW DiversityServices: Consultant for print and digital strategy for content production with SLUSA Productions. Len Burnett CEO of UPTOWN Magazine and Kevin Williams, BMW Group, Head of Multicultural Marketing and Diversity & Inclusion partnered up to construct a digital campaign igniting #BMW Diversity. THE CHALLENGE BMW was looking to

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Case Studies

THE HAPPY HOUR CHEFS

EXECUTIVE SUMMARY In 2018, Patrick Thezan, a personal chef wanted to grow his company. His vision was to create a group of chefs to provide a variety of catering services. At the time, the company was called The Happy Hour Chef. THE PROBLEM In order to create a memorable brand and introduce a new concept,

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Case Studies

BE THE ARCHITECT

EXECUTIVE SUMMARY Actor, author, and Harvard graduate Hill Harper, best known for his role on CSI: NY for the past nine seasons and role in new TV show The Good Doctor, founded a female and male skincare line in 2017 called JUA and H2L respectively, under the umbrella of Be The Architect. THE CHALLENGE Harper

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Case Studies

Western Union

EXECUTIVE SUMMARY In 2015, at the onset of digital marketing and digital money transfer solutions, Western Union needed to build a stronger presence within the Haitian Community in South Florida while creating a competitive edge. They partnered with a Haitian company, Sogexpress, to introduce solar energy products as a means to stand out from the

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