Is your business ready for 2021?

It’s no secret that 2020 was pretty much a wash across the board. As difficult as this year has been for countless people – we will make it through this. In business, that means that you have to keep your mind in the present but eyes on the horizon. What is coming in the months ahead and how can you position your business to succeed in this new normal?

It’s not as catchy, but it’s time we start building our 2021 Vision! Here are five marketing trends to bet your business on coming in 2021.

Interactive Content

Interactive content refers to using content to engage your audience based on their participation. This concept has been developing over the years to become a more common practice, and it shows no sign of slowing down.

Here are a few examples of how you can leverage this strategy for your business:

  • Social Shares
    • Great for getting free exposure on a piece of content, like your blog
  • Calls to engage
    • “Share this with a friend”
    • “Tag someone in the comments below”
  • Opt-in forms
    • Providing a piece of value in exchange for contact information

Creativity is important for this strategy! As you can see, just those three items lend themselves to various applications that you can use to build and nurture a more engaged audience.

Blockchain

Blockchain refers to technology that allows users to share information without third party verification. This ultimately protects the privacy of the user – which is great for everyone. Who really wants their personal information and data being stored by private companies?

As good as this will be for the general population of digital users, this really makes for significant disruptions in the Digital Marketing and Data Analytics space.

So, what does this mean for your business and why should you even care? Well for one, the “Wild West” days of data storing, monitoring, and monetization are coming to an end. As time goes on, you will have to work to provide more value to your user in exchange for their data.

Social Media Marketing

With everything that has been going on, it is not too much of a leap to think that social media usage has increased by a significant margin in 2020. In fact, on average social media users are spending 2 hours and 24 minutes a day across social media platforms or messaging apps.

Here are some ideas on how to take your brand’s social media presence to the next level in 2021.

  • Chatbot Messaging
    • Automate your outreach with the use of chatbots to increase your reach without spending hours everyday sending messages manually
  • Short-form video 
    • Platforms like TikTok, Snapchat, and now Instagram are great media for this type of content
      • Make it viral, entertaining, or educational depending on your user 
  • Live Streams
    • On Facebook, one in five videos is now a live broadcast
    • Host Q+A’s, behind-the-scenes tour, interview an expert or influencer, share industry news, webinars or even product demonstrations are all great ideas

Google

This tech giant is constantly pivoting and adapting to accommodate an increasing number of online users searching for solutions across a wide range of subjects. Here are some features that you can leverage to get more traffic onto your website and track it effectively.

  • Featured Snippets
    • For most search queries, this will appear at the top of the page before any actual results show up
    • Google curates these features by determining which source provides the most accurate information to the given search
      • This is Google’s way of answering its users’ questions without them having to dive into multiple websites
  • Voice Search (aka Voice Enabled)
    • This feature allows users to use their own voice to search for solutions to their questions/problems
    • In the context of search engines, leveraging this to your advantage translates to significantly more traffic to your website 
  • Google Tag Manager
    • This is a free tool that enables you to track specific events and actions users trigger on your website
      • This data can be shared with Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and many more third-party advertising platforms

Make sure to use Google’s powerful platform and features to your advantage – your competitor certainly is…

Virtual Tradeshows/Networking

This particular avenue of relationship-building has been utterly transformed by the pandemic. For better or for worse, in-person trade shows/networking are going to be virtual for the foreseeable future. The good news is that many of the things that worked in person will still work on the digital landscape.

With that in mind, here are a few actionable tips that will help your business to maximize this new opportunity:

  • Adopt a “value first” approach in your interactions
  • Optimize your LinkedIn profile
  • Invest time and resources into content marketing to build authority and brand presence online
  • Make sure your offering is clear and concise
  • Set up a strong back-end system of follow up/relationship management

2020 has been an interesting year to say the least. Many hard lessons have been learned and we are looking forward to what comes next with hope, perseverance, and a willingness to pivot at a moment’s notice. They say life is what you make of it, so we encourage you to keep cool, and carry on.

Until next time, 

Stay COOL!

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