During these unstable times, we want to provide actionable advice that will empower our readers to truly make an impact. There are seemingly endless ways for us to do so and that’s why our main focus this week is to highlight and support minorities. If you identify with this group or just want to learn some ways to support this segment of our population, you’re in the right place. As a company that is owned and operated by a team of minorities from different heritages, we hold these issues top of mind and center of heart. We’re ecstatic to share this article with you and as always if this content resonates with you, please share it with your friends, family, and coworkers!


You may have seen the #buyblack or #supportminoritybusinesses hashtags trending with recent events having transpired. There is something of a challenge that actually further highlights the overarching issue at hand.

It is difficult to find minority-owned businesses because there is a clear disparity in exposure. Luckily, we live in the 21st century and there’s a really cool thing called the Internet! 

Below are some resources and tips for you to use to support and find these businesses:

  • National Minority Business Council, Inc.
  • Go onto Google, type “(city name) minority business directory” and voila!
  • Visit local shops and markets to support the small businesses that operate within them

For the minority business owner, here are some resources to secure funding for your business:


With progressive policies like Affirmative Action, most businesses are obligated to hire minorities in order to fulfill a “quota” of diversity. While this is a step in the right direction, what happens when the quota is met? 

We always advocate for fairness and objectivity, we also advocate for leading as diverse a team as possible. Building a multi-cultural team is more than just appealing to the younger, more liberal demographic of consumers. This is about building a team of professionals who bring value through their expertise AND collective experiences. Nothing new can be brought to the table if everybody sitting comes with the same experience, tendencies, and cultural background.

So, forget “affirmative action” for satisfying mandated quotas and think more about diversity for the sake of progress in your own business!


If you have ever been to the Caribbean or Latin America, you may have encountered beautiful artisan crafts that really distinguish these regions from the rest of the world. As these countries are closest to the United States, there is a large population of residents that emigrate here seeking opportunity. Thankfully, they do not leave their culture behind in their countries of origin. In most major cities in the US, you can find the beauty of the Caribbean, Asian, Hispanic, European, or African cultures being sold in the form of clothing, furniture, accessories, and decorations. 

Purchasing these products is a great way to help support these businesses. But promoting them and showcasing your newest buys to your followers takes it to the next level!


Minority-owned businesses face the same challenges that all small business owners face. These can be lack of funding, expertise across broad areas, or infrastructure which promotes scalability. If you have resources that these professionals can benefit from – time, knowledge, connections, referrals, or even capital – consider providing them to qualifying businesses. 

If you are a minority business owner, always remember that you are not alone and you are absolutely needed! Do not hesitate to reach out to your connections for a helping hand. Platforms like LinkedIn have evolved into fantastic networking tools that can truly open the doors of opportunity to your business. 

We want to take a more proactive approach to addressing the echoes of a system that was not just broken but prejudice and extremely unfair. Supporting minority businesses is just one step of many necessary to create a society where everyone has a fair shot at prosperity.

We truly are all in this together and if one good thing comes out of this, it is that many of us will come to that exact realization.
Stay safe, stay productive, stay healthy, and of course stay COOL!

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